I did a bit of marketing at Uni and do a slight amount for work just now.

What's the product? What/Who is your target demograph for the product? Why should they buy it? Why is it better than the competition? What, if anything is unique about your product?

Just some questions should ask yourself and that will help you come up with your strategy for selling your product.

I've done a bit of marketting in my old job.

Things to think about are:

look at the language you use, if you always use the same language, it becomes associated with your product.

are you looking at hard or soft sell marketting i.e. do you want to actively promote yourself or your product as a physical thing or just raise awareness of who you are.

Socio demographic is very important but from this you need to think about where to market your product (no point advertising benefit changes in Vogue etc)

Don't forget Viral Marketting. Can you advertise in post offices, GP surgeries, libraries etc. This is often cheapert than TV or advertising.

Think about local advertising. Advertising in a local paper is far cheaper than in a national paper but often just as effective.

It depends on the product though, it's hard to say without knowing what your are marketting!

Good luck

I work for a local authority and the 'product' is our services in accessing sources of funding for Council projects. We tend to only work with certain teams and we need to widen this to other directorates within the Council as our remit will expand in the next couple of years.

Keep the advice coming!

Thanks,
Minty x

Sounds like you're "marketing" your service within your own organisation. Local authorities are huge and disparate, though. Is there a newsletter or bulletin, or an intranet site you can access? Public sector managers (especially senior ones) always like the idea of tapping into someone else's staff/resources to do something that might help them achieve something and/or look good - they're always a bit corny, but what about trying to publicise some success stories (things you've already done that worked), with details of how they can access what you're offering?