Ok, as a general rule of thumb, I hate Marketing, I think it's its one of the biggest evil's of the "free" world. But I do have exceptions..
Hitachi has just announced a new technology allowing them to increase storage capacity of hard disks by a great deal. The technology is no doubt horrendously complex, but this flash movie on their site has to be one of the most creative attempts i've seen at bringing a complex subject to the masses. It's more surprising still to see such a good effort come from a vast corporate company...